Loyalty to work with the Connecticut Sun WNBA team, providing financial education and access to the next generation of women


BOSTON–(BUSINESS WIRE)–Fidelity Investments today announced a year-long relationship with the Connecticut Sun aimed at providing financial education and access to the next generation of young women. Based in New England, where Fidelity has deep roots, this collaboration with the WNBA team provides Fidelity with multiple opportunities to educate and engage young people in learning about money and basic financial concepts like spending, saving and investing.

As part of the new relationship, Fidelity will host a learning session at one of the Connecticut Sun’s in-person summer basketball camps, distilling its financial expertise to girls in grades three through 12. Campers will immerse themselves in financial education that highlights how to save, spend and invest while exploring new and different ways of thinking about money. Campers and their parents/guardians will also be introduced to the Fidelity Youth account, where they will receive a $50 depositI when they open a youth account for their teen, which will help teens build on the skills learned in the workshops. Fidelity Youth Account is the industry’s first savings, spending and investing account designed exclusively for 13 to 17 year olds. The platform provides educational content and tools to engage young people and offers learning moments around investing.

In addition to providing financial education during the summer camp sessions, Fidelity will sponsor scholarships for girls who could not otherwise attend the camps. And throughout the year, Fidelity will work with team basketball players to provide ongoing virtual financial education to young athletes through webinars and social media content.

“Working with the Connecticut Sun helps us continue to invest in the next generation of young women in New England – and of course, it’s exciting to support a women-centered organization like the WNBA,” said Pamela Everhart, responsible for community relations and regional public. business at Fidelity Investments. “Using sports as a means to break through, we are taking steps to help close the gender investment gap by engaging early and often with young women, providing them with financial education and giving them access to products to help them learn by doing so they can meet their financial needs. Goals.”

In fact, Fidelity researchii finds that teenage girls are more likely than boys to say that investing seems out of reach for them and that they have no knowledge of investment research. Teenage girls are also less likely to say they’ve talked to their parents about investing, perpetuating the gender gap. In addition to early financial education, Fidelity aims to help close the gender investment gap by offering a suite of resources for women through its Women Talk Money community. Women Talk Money provides a connection and clear steps to support the next generation of female investors with live chats, checklists, and ongoing support on topics ranging from savings to debt to doing make money work harder.

This relationship is the latest in Fidelity’s longstanding efforts to increase access to financial education in historically underserved populations, including young women and diverse communities. Earlier this year, Fidelity announced a collaboration with The FIVE Network that offers thousands of young people of all kinds, ages 13 to 17 in more than 25 states, an online financial services program, mentorship with members Fidelity’s Affinity groups, which focus on engaging Black, Latinx and young professionals, as well as an introduction to the Fidelity Youth account to apply what they’ve learned.

Fidelity’s commitment to educating the next generation of investors includes a number of tools and resources for youth and parents:

  • A new conversation guide to making money a positive part of everyday family discussions.

  • Webinars designed for teens and parents to meet, including the recent session “Getting a Head Start: Investing for Teens and Parents”.

  • A Teens and Money learning path with comprehensive content, including articles on saving, budgeting and investing basics, plus the free Five Money Musts online game.

  • Viewpoint articles including the basics of investing for teens (five tips to introduce your teens to investing) and being a great financial role model (six tips to help parents avoid common financial mistakes with kids and teens).

  • A presence on Reddit, TikTok and other social networks where teens can easily engage with Fidelity on financial topics.

  • Accessible to everyone, the Fidelity Financial Forward℠ site provides free financial education resources for parents, teachers, K-12 students, and anyone with a vested interest in a child’s financial future. .

About Fidelity Investments

Fidelity’s mission is to inspire a better future and deliver better results for the customers and businesses we serve. With assets under administration of $10.5 trillion, including discretionary assets of $4.0 trillion as of May 31, 2022, we are focused on meeting the unique needs of a diverse set of clients. Privately owned for more than 75 years, Fidelity employs more than 58,000 associates who are focused on the long-term success of our clients. For more information about Fidelity Investments, visit https://www.fidelity.com/about-fidelity/our-company.

The third parties mentioned herein and Fidelity Investments are independent entities and are not legally affiliated.

Fidelity Investments and Fidelity are registered service marks of FMR LLC.

Keep in mind that investing involves risk. The value of your investment will fluctuate over time and you may make or lose money.

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Fidelity Distributors Company LLC,

500 Salem Street, Smithfield, RI 02917

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245 Summer Street, Boston, MA 02110

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I Effective January 24, 2022, when you (parent or guardian) initiate a new youth account and your teen (ages 13-17) downloads the Fidelity Mobile® app and activates the new account, your teen will receive a $50 deposit as a reward. Fidelity reserves the right to modify the terms and conditions or terminate the offer at any time. Other terms and conditions, or eligibility criteria, apply. See fidelity.com/youth for official terms and conditions and for more information.

ii Fidelity 2022 Teens and Money Study

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